Steve Jobs Introduces the Think Different Ad Campaign

Video Description :
This great video talking selling Brands. Many companies oversell Marketing. He talks great Brands. If , sell feelings, images experience perception. In Ads, Coke doesnt list ingredients Pepsi. It sells experience smiling happy people. Most people dont buy car features benefits, buy cool accepted. Steve talks SIMPLIFY Brand message. We learn . He talks "soul" company. Keep mind success Apple company INTERNALLY lives breathes principals market. They selling BS. People dont buy products services... buy feelings experiences . At 1:45 talks Nike. At 3:25 video talks Apple' message world. Listen NOT selling products.